Knoxville, TN (WomenPR.com) With a new boom of fashion-forward companies focusing on sun-protective clothing and accessories, a wide spectrum of options is available that will allow them to enjoy their favorite leisure activities without the worry of damaging UV rays.
Sun Smart PR, the only sales and public relations company whose sole strategic focus is the sun-protective clothing and product industry, is helping these innovative manufacturers successfully interact with their target markets. Founded in 2004 in response to the public outcry for education about alternatives to traditional sun protection methods, Sun Smart PR bridges the gap between manufacturer and consumer by offering a full range of public relations and sales services to this highly specialized industry.
“The American Cancer Society estimates that one in five Americans will face a diagnosis of skin cancer at some point,” said Missy Varner, owner of Sun Smart PR. “The market for sun-protective clothing and accessories is growing rapidly as consumers are becoming more educated about the dangers of sun exposure. National media and retail outlets are anxious to learn about these products and offer them to their customers. And the public is really responding.”
Sun Smart PR’s publicity services focus on helping sun-protective gear manufacturers gain brand recognition with mainstream publications. Recent clients have been featured in national magazines such as Child, Parenting, Ladies Home Journal, In Style, and Parents.
In addition to offering an expansive variety of publicity services, Varner also serves as a sales representative for a select group of specialty sun product manufacturers. In this role, she educates retail buyers about the benefits of sun safety gear and helps them choose the product options that best meet their customers’ needs. “It’s a great pleasure to introduce the breakthrough technology of sun-protective clothing to fashionable boutiques and specialty department stores,” explained Varner. “These modern products not only look fantastic, they also offer unbeatable protection against sun damage. Sun-protective clothing designers are revolutionizing the industry – they’re making a fashion statement that actually saves lives.”
About Sun Smart PR
Missy Varner, an expert on sun protective clothing and owner of Sun Smart PR, has built a successful business around helping sun-focused companies get the word out about their innovative products. Sun Smart PR’s clients have appeared in national fashion, lifestyle, and trade publications. For more information about Sun Smart PR’s services, or to learn more about sun-protective clothing options, please visit www.sunsmartpr.com.
