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Women account for 85% of all consumer purchases including everything from autos to health care:*

  • 91% of New Homes
  • 66% PCs
  • 92% Vacations
  • 80% Healthcare
  • 65% New Cars
  • 89% Bank Accounts
  • 93% Food
  • 93 % OTC Pharmaceuticals
  • 58% of Total Online Spending
    (Source: Greenfield Online for Arnold’s Women’s Insight Team)

Women control over $20 Trillion in world-wide spending.
(Source: Muhtar Kent, Chairman of the Board and Chief Executive Officer, The Coca-Cola Company, October 2010)

Women have tremendous spending power in America today—and it’s growing. Market estimates about their total purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion annually. Nielsen Consumer 04-02-2013 


According to Forbes, women are the world’s most powerful consumers, and their impact on the economy is growing every year. The global incomes of women are predicted to reach a staggering $18 trillion by 2018, according to global professional services firm EY.


Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence.  Influence means that even when a woman isn’t paying for something herself, she is often the influence or veto vote behind someone else’s purchase.


Gender is more significant than age, income, ethnicity, or geography.


·      Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers- Bridget Brennan


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