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Why Women?
Women Make Key Purchasing Decisions
76% of women identified themselves as the principal shoppers, according to one survey.
Women also play a large role in non-routine expenditures: Of the roughly$200 billion that will be spent at retail on CE products by consumers in 2007,$90 billion, or 45%, will be made by women at the checkout counter (either in person or online).
Women currently earn more bachelor’s (57.5%) and master’s degrees (60.0%) than men, and by 2016-2017, are projected to continue to grow their share to earn more degrees than men in bachelor’s (59.9%), master’s (62.9%), doctorate (55.5%), and first professional* (53.3%).
Sources:
National Center for Education Statistics, Digest of Education Statistics, “Table 258: Degrees conferred by degree-granting institutions, by level of degree and sex of student: Selected years, 1869-70 through 2016-17” (2007). http://nces.ed.gov/programs/digest/d07/tables/dt07_258.asp
