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What WomenPR Wire Can Do For You:

  • Distribute your news to over 2,000+  media outlets focused on women
  • Distribute your news to over 100,000 + readers
  • Enhance your internet presence
  • Inform the public of your new book, project, or product
  • Announce upcoming conferences, seminars, trade shows and exhibitions
  • Distribute your news to websites including Yahoo News, Google News, CBS Marketwatch, MSNBC, ABC News, CNN.com, AOL

Why Women?

 

Women Make Key Purchasing Decisions

  • 76% of women identified themselves as the principal shoppers, according to one survey.
  • Women also play a large role in non-routine expenditures: Of the roughly$200 billion that will be spent at retail on CE products by consumers in 2007,$90 billion, or 45%, will be made by women at the checkout counter (either in person or online).
  • Women currently earn more bachelor’s (57.5%) and master’s degrees (60.0%) than men, and by 2016-2017, are projected to continue to grow their share to earn more degrees than men in bachelor’s (59.9%), master’s (62.9%), doctorate (55.5%), and first professional* (53.3%).

Sources:

  1. National Center for Education Statistics, Digest of Education Statistics, “Table 258: Degrees conferred by degree-granting institutions, by level of degree and sex of student: Selected years, 1869-70 through 2016-17” (2007). http://nces.ed.gov/programs/digest/d07/tables/dt07_258.asp
  2. Mediamark Research, MRI’s Survey of the American Consumer (2002).  http://www.mediamark.com/mri/TheSource/sorc2002_06.htm
  3. CEA Market Research Study, The Truth About Women and Consumer Electronics (July 2007).

 

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